•    Boots launches its Christmas campaign for 2025, “Gift Happily Ever After”
•    The festive film sees loveable character, Puss, find thoughtful gifts for his fairytale friends Rapunz, Snowy, Cinders and Prince Charming at Boots
•    Boots welcomes over 50 new gifting brands this festive season, including White Fox with a global debut and high street exclusive

TUESDAY 4 NOVEMBER 2025: Today, Boots unwraps its 2025 festive campaign, “Gift Happily Ever After,” inviting customers to experience the magic of meaningful gifting. 

This year’s campaign reimagines the classic fairytale for today’s consumer, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of (obvious) inspiration - Boots - sets him on a journey from snowy fairytale land to a bustling UK high street, on a quest to find the ultimate Christmas beauty gifts for his beloved friends; Rapunz, Snowy, Cinders and Prince Charming. 

The film sees Puss take on quite the adventure, battling through the snow in fairytale land passing some familiar magical faces, until a fierce gust of wind whips his beloved hat off and sees him dive headfirst into the snow to retrieve it. Puss falls through the clouds landing abruptly on a high street far far away from his fairytale village, with a Boots store shining brightly in front of him. 

When inside the store, a Boots Beauty Specialist comes to his aid and helps him select standout gifts; the Shark Glam 5-in-1 Hot Tool for Rapunz, a No7 Pro Artist Lip Duo Set for Snowy, Carolina Herrera Good Girl Perfume for Cinders, and a No7 Cordless Mirror for Prince Charming. Delighted with their gifts, they head off together to the ball where The Snow Queen receives an extra special gift of hot hand warmers – thoughtful touches for every character.

Laura Gooday, Director of Marketing at Boots said: “This year, more than ever, we want to help our customers gift happily ever after. Our campaign, brought to life by Puss and his fairytale friends, reminds everyone that Boots is the destination for finding the perfect gift for everyone on your list.

“To help every gift-giver, we are delighted to have added a further 50+ gifting brands to our extensive line up this festive season, including a global debut and high street exclusive with White Fox, trending favourites such as Made by Mitchell and Beauty of Joseon, as well as beautiful gifts from customer favourite brands such as Bubble, LANEIGE and No7, and much more, meaning there’s truly something for everyone.” 

It will air for the first time at 7 am on the 4 November on Boots social media channels, and then on ITV1 that evening during the Martin Lewis Money Show, airing at 8.15 pm. Following this, the fully integrated campaign will run for eight weeks across AV, Audio, OOH, Cinema, Print, Social & Online.

This Christmas, Boots is the go-to destination for gifting with over 150 festive brands available for customers to choose from, almost half of which are exclusive to Boots. There are festive gifts for everyone, with price points starting from just £1.50, and nearly 50% of the seasonal range priced at £10 or under. With 1,300 UK stores offering dedicated Christmas shops and 4,000 gifts available online at boots.com via the Christmas Hub, finding the right gift for everyone in one place has never been easier. For last-minute shoppers, Boots offers next-day Click & Collect and instant delivery via Deliveroo and UberEats from 500+ stores, making festive shopping simple and convenient.

Watch the full 60 second TV ad here.